Losing weight and quitting bad habits are common New Year’s resolutions: common to make, common to break. Even if you have already blown the resolutions you made, allow us to suggest another: organization.
Posts Tagged ‘ Editorial ’
It’s difficult to be in a public place these days without overhearing someone talking on their cell phone. Of course, very little of what we overhear – intentionally or not – has any relevance to us. So when we listen, our brains act like a natural filter, sifting the irrelevant information from the important details.
When museums and other cultural institutions assess security risks, theft and physical damage by visitors are often top of mind. But stolen goods may be recovered, and mishandled items may be repaired. Property loss due to fire or smoke is simply more devastating. Unlike a typical commercial facility where data – the most important asset of many companies – can be backed up and restored offsite, that’s not possible with paintings, rare photographs and precious collections.
All too often, companies use their Web sites to share information with customers and others in the industry and then think they have done their part in “communicating” with the market. There’s nothing wrong with using the Internet as a resource for providing specification sheets, technical information, and company and product basics. But Web sites typically keep customers at arm’s length with a one-sided type of communication and should be part of a multi-faceted plan to connect with the market.